Racism in Real Estate

The Enduring Racism of American Real Estate

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Read Introduction

Signs announcing “We Buy Houses for Cash” are tied to lamposts, taped to surfaces, slipped under doorways and stuffed into mailboxes in neighborhoods across America. The signs displayed here come from East Mount Airy and Germantown, neighborhoods in Philadelphia, but they are an all too common sight in many Black communities.

The signs may seem innocuous. If you own a house, calling the number on the sign will connect you to an interested buyer—“win-win.” But in reality, these signs represent something much uglier. They perpetuate the racism of America’s housing market, just as they reflect and ensure the precarity of homeownership for African Americans.

“Bandit signs,” as they are often called, encourage homeowners to sell quickly and for low prices to buyers who then resell at higher prices, pocketing profit at the expense of distressed sellers and stripping Black communities of wealth. Sellers lose, predatory investors win. It is a form of the racism in housing that African Americans have endured for generations, including restrictive covenants that forbade the sale of homes to Black individuals, redlining to deny mortgages and insurance, and a devastating practice known as “contract selling.”

Black homeowners, regardless of income, have also been targeted for high-risk and costly mortgage loans known as subprime mortgages. Wall Street’s insatiable appetite for mortgage-backed securities produced devastating numbers of foreclosures. The result? A landscape of signs announcing “We Buy Houses for Cash.”

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Dan Buys Houses

For unknown reasons, many of Dan’s signs were marred with the splotches of ink that appear at the bottom. This particular sign was attached to the front door of an abandoned house at 100 E. Washington Ln. The house is currently owned by Progressive Management located in Huntingdon Valley, PA. Progressive Management bought the property on March 2, 2008, for $100,100—just two weeks before JPMorgan Chase bought Bear Stearns for $2 a share, a major indication that Wall Street’s recklessness in subprime lending portended the collapse of the U.S. economy.

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Jesse Buys Houses

The haphazard composition and typos of this sign (“fash cash” instead of “fast cash”) is indicative of predatory investors’ modus operandi: paper the streets as quickly as possible with as little consideration as possible. Whoever manufactured these signs is clearly hoping for cash as “fash” as the putative homeowner they are targeting.

 
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Targeting a Specific Household

 
 
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Postcards and Pamphlets

 
 
 
 
 

This exhibition was organized in collaboration with Naa Oyo A. Kwate

Select pieces courtesy of Karima Bouchenafa and Joseph Johnson



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This exhibition and many more are in the Mmuseumm 2020 Jumbo Catalog available for purchase at store.mmuseumm.com

Mmuseumm is a non-profit project dedicated to helping people see the world we are living in through physical evidence. Support Mmuseumm by making a tax-deductible donation at Fractured Atlas 501(c)(3)